I love the phrase “killer content.” I really don’t know what it means, but it sure makes me smile. Killer content also goes by the less colorful name of great web content. The problem for me is that no one ever really defines it other than everyone is supposed to put it on their website. […]
Create your ideal customer. Is your web copy written to appeal to one person or everyone? If you answered everyone, consider that everyone isn’t paying your bills. One person has that honor. Yes, that was a trick question. Put another way, do you know who your ideal or best customer is? If so, that’s who your web […]